Editorial and commercial creative direction of shoots and design for Waitrose, John Lewis, Dobbies, Red Magazine

Concepting and art direction for John Lewis, Habitat and Dobbies Garden Centres

Creative direction of outdoor living lifestyle campaigns and shoots for Dobbies Garden Centres, 2021 - 2024

Range redesigns and refresh packaging shoots for M&S

Press, PR & POS for Waitrose, Sainsbury’s Taste the Difference and Dobbies Garden Centre

Creative direction of location photo shoots for Dobbies Garden Centre ‘Not your Average Christmas’ campaigns, 2020 - 2023

Art direction of photoshoot for John Lewis’ Only Here Campaign. Assets for POS, print and digital

Creative lead for 158 pages of still life and fashion for the John Lewis Christmas Gift Guide.

Brief: To consider the theme of ‘A different perspective’ with a warm, colourful and humorous approach.

Concepting, collaborating with buyers and client, creative lead on shoots with multiple teams, shooting fashion, fashion accessories, beauty, tech and children.

Videos for John Lewis and Dobbies Garden Centres

Freelance creative consultant, including redesigns and consulting for Weightwatchers UK, France and Germany; full redesign for Period Living and HB&R magazines; cover consultation on Prima, pitches for British Airways, Virgin, BHS, Ocado, Qatar Airways

Creative lead on 158 pages of John Lewis Gift Guide

Brief: a curated lifestyle book and online assets, with a warm and festive sense of place, incorporating the colour theme used throughout the Christmas campaign

Concepting, collaborating with buyers and client, creative
lead on shoots with multiple teams, shooting fashion,
fashion accessories, beauty, tech and children

Creative lead on 158 pages of John Lewis Gift Guide.
Brief: a curated lifestyle book and online assets,
with a warm and festive sense of place
Concepting, collaborating with buyers and client, creative
lead on shoots with multiple teams, shooting fashion, fashion accessories, beauty, tech and children

Creative direction (Shoot & design): 88 page Christmas Gift Guide
for Stockmann department store, Helsinki

Creative lead on John Lewis Gift Guide

Concepting, collaborating with buyers and client, creative lead on shoots with multiple teams, shooting fashion, fashion accessories, beauty, tech and children

15 years of magazine experience on Tatler (designer), Elle Decoration (Art Editor), Red (Assistant Art Director) and Psychologies magazine (Creative Director)

Launch Creative Director and Editorial Creative Director,
Psychologies UK

Celebrity cover shoots, design and art direction, team management