A wonderful brief from Sainsbury’s in-house agency Zest, to create a luxe and desirable Christmas for Argos, bringing back the nostalgic catalogue.

They were delighted with the ‘reveal’ theme, with elevated concepts incorporating paper art, plus a complete redesign for a more premium look.

I also created a more editorial way of shopping, with gifting for people, rather than by department, a completely new way of presenting products for them.

A huge project, but a very creative one, loved by the client and commercially successful.